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How to Categorize Owner + Equity Transactions in Puzzle

Learn how to categorize contributions, distributions, and equity activity in Puzzle for LLCs, C-corps, and S-corps.

Written by Michael Herchen

Overview

Owner and equity transactions can look similar in your bank feed, but they need to be categorized correctly so your financials stay clean.

In Puzzle, you can handle this by:

  • Creating the right Equity accounts in your Chart of Accounts

  • Categorizing transactions directly from Integrations

  • Using split transactions when a transaction needs to be split across multiple accounts



Step 1 — Determine the correct Account Category (Based on Entity Type)

If you are an LLC

Use Other Equity for:

  • Member Contributions

  • Member Distributions

  • Member Capital

Do not use:

  • Retained Earnings (usually system-managed)

  • Common Stock / Preferred Stock (not LLC equity)



If you are a C-Corp

Use these categories depending on the activity:

Common Stock

  • Issuing common shares (founders, employees, investors)

Preferred Stock

  • Issuing preferred shares (common in venture-backed companies)

Other Equity (may appear as Other Equity depending on your COA structure)

  • Amount paid above par value when issuing stock

  • Money paid out to owners/shareholders

Retained Earnings

  • Accumulated net income over time (often system-managed)



If you are an S-Corp

Use:

Common Stock

  • Owner equity (stock issued)

Other Equity

  • Additional owner funding beyond stock basis

  • Owner withdrawals/distributions

Retained Earnings

  • Accumulated profit (often system-managed)



Step 2 — Create the Accounts in Puzzle

If the account you need doesn’t exist, create it first.

Steps

  1. Go to Accounting

  2. Click Chart of Accounts

  3. Select + Add account

  4. Select + New parent account

  5. Choose the correct Account Category (from Step 1)

  6. Select Equity as Account Type

  7. Name the account and give it an ID

  8. Click Submit



Step 3 — Categorize Transactions from Integrations (Fastest Workflow)

Once your accounts are created, you can categorize transactions directly from your connected feeds.

Steps

  1. Go to Transactions

  2. Select Bank & Credit Card

  3. Click the transaction you want to categorize

  4. Choose a Category

  5. Select your new equity account (example: Member Distributions or Shareholder Distributions)

  6. Finalize

✅ Tip: This is the quickest way to start using new equity categories without needing journal entries.


When to split a transaction?

Use a journal entry when one transaction should impact multiple accounts.

Example: Owner pays a business expense personally

If an owner pays $500 for business travel on a personal card, categorizing it only as:

  • Travel Expense
    does not automatically reflect that the owner funded the business.

Instead, you may want to record:

  • $500 → Travel Expense (P&L)

  • $500 → Member Contribution / Paid-in Capital (Equity)

This keeps expenses accurate while tracking owner funding properly.

How To Split A Transaction



Quick Decision Guide

Scenario

LLC Category

C-Corp Category

S-Corp Category

Owner puts money into the business

Member Contributions

APIC / Paid-in Capital

APIC / Paid-in Capital

Owner takes money out

Member Distributions

Shareholder Distributions

Shareholder Distributions

Issuing shares

N/A

Common Stock / Preferred Stock

Common Stock

Tracking accumulated profit

Not manual

Retained Earnings

Retained Earnings



Best Practices

  • Keep owner/equity activity out of operating expense categories unless it’s truly a business expense.

  • Separate contributions and distributions into different accounts for easier reporting.

  • If you’re unsure whether something should be stock vs APIC vs distributions, confirm with your accountant—then mirror that structure in Puzzle.

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